Why We're Bashful
At Bashful Baby, we believe childhood is a time of wonder, play, and endless imagination. Our designs are memories in the making, inspired by giggles shared before drifting into dreamland. We thoughtfully incorporate color psychology, using bold contrasts to support brain development and soothing hues to promote calm, ensuring our pajamas nurture both rest and curiosity. Functionality is also a top priority for us, and we’re constantly exploring new ways to make parenting easier.
Crafted from our signature Nuan Bamboo—a blend of bamboo viscose and spandex—our pajamas are luxuriously soft, breathable, and hypoallergenic, perfect for delicate skin. The fabric stretches up to three times its original length, providing exceptional flexibility that’s perfect for play and allows your baby to move freely as their joints develop. Proudly certified by OEKO-TEX, our fabrics are free from harmful chemicals. We’re continually innovating to improve our fabrics, making them even more resistant to bacteria and kinder to the planet. Playfulness defines our designs, but our commitment to quality and safety is just as strong. Bashful Baby sleep sets let babies dream big, sleep soundly, and wake up ready to take on the world.
How We art
Memories Abound
Our designs are inspired by cherished moments with little ones—road trips, bedtime stories, and playful giggles. We capture these memories so babies can carry them into dreamland.
Color Psychology
Strong contrasts support baby brain development, while softer hues promote a sense of calm. We thoughtfully incorporate color psychology into our designs to nurture both growth and relaxation.
playfulness Is Key
Our designs wouldn’t be the same without our core value—playfulness. Childhood is all about fun, and sleep fuels imagination. When little ones are well-rested, they wake up ready to explore, learn, and take the world by storm through play.
Product Values
Make Parenting Easier
Do what just makes sense. Our designs are crafted with thoughtful features that simplify parenting while keeping childhood stylish and fun.
Onesies Designed for Full Coverage—No More Exposed Bellies!
Onesies are the ultimate choice for keeping babies cozy and covered where it matters most—their bellies, feet, and hands. With convertible designs and true footies (all with grips), our collections ensure younger babies stay snug, especially with their adorable pot bellies that tend to peek out in two-piece sets.
Two-Piece Sets for Easy Potty Training and Playful Adventures!
As babies grow into active toddlers, two-piece sets become the perfect choice for easy changes, independent potty training, and unrestricted movement. Designed for comfort and flexibility, they let little ones explore, play, and learn with ease—while still keeping them cozy and stylish!
our story
2022
Momma Founded with Premium quality in mind
Bashful Baby was founded by Gina Sandor in 2022 after countless sleepless nights of researching the best fabric for her baby boy, Sebastian (Bash), whose sensitive skin needed something extra special. With a background in fashion, modeling, and jewelry, Gina has a keen eye for quality, which led her to discover the natural benefits of bamboo fabric—breathable, bacteria-inhibiting, timeless, and gentle.
2024
Powered By Art and Psychology
Now entering a new era, Bashful focuses on the intersection of art and developmental psychology. Designs are developed by our Creative Director, Yifei Gao, an award-winning artist with a background in linguistics and psychology. Yifei was a caregiver for her baby sister, which fueled her passion for supporting early childhood development. Bashful is now building collections that blend creativity and science, ensuring that every creation supports a baby in the best ways.
Onwards
Achieving Circularity
Looking to the future, Bashful is committed to achieving circularity in its practices, starting with the sustainable choice of bamboo. Bamboo is naturally organic, requiring no pesticides and using significantly less water to grow compared to other crops, making it an eco-friendly choice for baby clothing. As the brand grows, its focus remains on maintaining sustainability and ethical practices throughout the production process.